Friday, July 18, 2014

Designing Lifestyle

Fashion design and interior design come together at the Javits center. The design for such an event had to encompass style and interiors, with a fashion sensibility. San serif typefaces were the most suitable typefaces to use for this event. The interplay between bold and thin typefaces (in the logo) , mirror the interplay between esthetic and functionality in both fashion design and interior design.

This direction, is in contrast to last year’s invitation. Click here to link to the invite>>

The elegant look of invitation suits the demographic for this event. Sophistication is carried through the invitation by the use of typography , the color palette and imagery. The color palette is composed of colors associated with an affluent environment. Background imagery guides the viewer into this perception. The prestige of the panelists aids the perception and volatility of the event.

If you would like to attend this event please click on the image below